A FEW MONTHS AFTER CHANNELING THE BEGINNING VOYAGE OF NOWLEVELUP - THE APPAREL COMPANY - I WAS WORKING WITH A GRAPHIC DESIGNER ON A FONT TO PUT ON THE SHIRTS.

I REMEMBER THINKING, “NONE OF THIS FEELS RIGHT. I WANT EVERYTHING TO BE DEEPLY INTENTIONAL WITH THIS COMPANY AND THESE DESIGNS DON’T FEEL LIKE..MAGIC.”

AT THAT TIME, I WAS PROCESSING A LOT AROUND MY BROTHER JASON’S DEATH.

IT FELT SO HEAVY, LIKE I WOULD NEVER MOVE THROUGH IT.

I JUST KEPT PRAYING FOR GUIDANCE.

AS I LAID IN BED THAT NIGHT, INSTEAD OF GRABBING A BOOK TO READ,

I OPENED AN OLD JOURNAL OF JASON’S.

—

JASON WAS THE SWEETEST AND MOST GENTLE SOUL I’D EVER KNOWN.

AND, HE WAS THE MOST AMAZING ARTIST.

WHEN I WAS A LITTLE GIRL I USED TO SIT AND WATCH HIM DRAW FOR HOURS.

NOT ONLY WAS HE A BADASS ARTIST, BUT AN UNBELIEVABLE RAPPER.

MOST OF HIS JOURNALS CONSISTED OF COSMIC BEATS AND ELEVATED THOUGHTS.

WHEN JASON PASSED, I TOOK ALL OF HIS DRAWING PADS AND JOURNALS WITH THE INTENTION TO GO THROUGH IT ALL SO HE WOULD KNOW FROM THE OTHER SIDE

HOW CARED FOR AND REMEMBERED HE WAS.

—

THAT EVENING, AS I READ, MY HEART BROKE OPEN EVEN MORE.

I CRIED.

I ALLOWED.

AND, I SURRENDERED.

I ALCHEMIZED MY PAIN INTO MORE POWER AND INTO MORE OF MY PURPOSE.

A MESSAGE CAME THROUGH:

“JASON NEEDS TO BE A PART OF THIS COMPANY, BECAUSE EVEN FROM THE OTHER SIDE, HE CONTINUES TO SAVE MY LIFE.

PEOPLE ALL OVER THE WORLD NEED TO EXPERIENCE HIS MAGIC EVEN IF HE IS NOT PHYSICALLY HERE.”

THIS WAS THE BIRTH OF ‘JASON TYPEFACE’.

A FONT BASED ON INTENTION, MAGIC, SPIRIT, REMEMBRANCE & LOVE.

“IT IS A LANGUAGE BETWEEN TWO WORLDS.

A REMEMBRANCE THAT SPIRIT IS ALWAYS WITH US AND WE ARE WITH THEM.”

EVERY SHIRT HAS A LITTLE PINCH OF HIS MAGIC.

JASON TOLD ME TO REMEMBER ‘I WAS NOT ALONE.’

THAT MESSAGE HAS SAVED MY LIFE EVERY DAY SINCE.

IT WAS MY INTENTION WITH THE BEGINNING OF NOWLEVELUP - THE CLOTHING COMPANY - TO ALLOW EVERYONE IN THE PHYSICAL TO KNOW THEY ARE NOT ALONE EITHER, BUT AS I HAVE CONNECTED DEEPER INTO THE SPIRIT REALM MY BELIEF IS THAT:

IT IS IMPORTANT FOR THE NON-PHYSICAL TO ALSO KNOW THEY ARE NOT ALONE

AND THAT WE STILL REMEMBER THEM.

JASON TYPEFACE IS THE LANGUAGE AND BRIDGE BETWEEN WORLDS.

BECAUSE AT THE END OF THE DAY, THE TRUTH IS:

WE ARE ALL ONE.

THE PHYSICAL AND THE NON-PHYSICAL.

WE ARE ALL STILL PLAYING THIS GAME OF LIFE.

IT IS JUST A SHIFT OF PERSPECTIVE.